To finalize designing a website and make it live, you need to register a domain. The advantage of selecting the right domain name for your Personal / Business website is much greater than you can imagine.This guideline gives you a broad idea on how to select the right domain name for your website.
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1-Pay attention to the country:
Every country has a unique country code called “ccTLD”. For example Canadian domains end with .ca while Australian domains end with .au. If your website will serve a specific country, the best practice is to use country specific domains.
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2- Do not ignore [.Com] domains:
Generally, people make a mistake when sharing your website domain or calling it on their browser. For example they might type .com instead of .ca in the browser address bar.
This simple mistake can cost you a lot as it will have a direct effect on your lead generation or online sales. Your potential clients may be directed to another website which has nothing to do with your business. To avoid such incidents, we suggest purchasing two types of domains for your website. A localized one like “YourWebsite.Ca” and a general one like “YourWebsite.Com”.
Don’t worry about extra payment for Website Hosting, add-on domains facility is supported on almost every hosting service.
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3- Do not make it too long:
A long domain name is hard to memorize, hard to write down or repeat on the phone,
hard to place on business card or any other advertising material and most importantly
hard to remember. -
4- Try to use related words:
Search engines give better rankings to domain names which are made of wordings related
to the nature of the business. If you want a better search engine ranking, use words
related to your business for your desired website domain name. -
5- Pay attention to the purpose of the website:
Before purchasing a domain, think about the purpose of designing a website for your business. Are you going to use it for an exhibition for a short period and time has great value and cost for you? In this case, the domain name must be as shortest as possible to prevent any typing mistakes. Are you going to use it for a special product? In this case, the domain name must be matching to your product or brand name.
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6- Check any possible similarity:
If you are interested in a domain name because you find it attractive, then someone
else may also be interested in the same style or wording. To prevent future problems,
simply search on internet to see if you can find any website domain similar to your
chosen domain name.
Conclusion:
The first step in a website design project is selecting the right domain name. It is possible to change or redirect a domain to another one, but it may cause you several problems such as updating your advertisement material (business cards, flyers and brochures). The greatest issue is that you need to perform extra work to fix your search engine indexing problems. To perform any of the above changes it will cost you extra time and money.
The key criteria to consider when selecting the right domain name are:
- It should be something easy to recall or remember
- It should have great effect on search engine rankings and listings.
If you are selecting a domain name to be used for a long period of time then some well-known best practices would be registering both .ca and .com domains, avoiding long domain names, using related keywords on the domain name and avoiding domain name similarity with an existing one.
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Does domain name affects the SEO ranking?
Yes it does. Related keywords in a domain name can improve the website search engine visibility and ranking. In case of local business websites, the right domain name can make a magic.
I have a local business in Richmond Hill, should I register both .Ca and .Com domains?
That doesn’t matter if your business is local or global. You must consider possibilities and user mistakes. By default, people assume that a website address always ends to .com. Ignoring .com domain is a strategic mistake.
Should I pay double web design cost if want to use two domains?
No, you shouldn’t. We can park your .com domain on your .ca domain (or vise versa). This won’t have extra cost for you but helps people to find your website easier.
How much does a domain cost?
That depends on the type (extension) of the domain. The cost is normally CAD 14.00 to 20.00 per domain per year.
Can I use a FREE Domain for designing a website?
That depends. IF a free .ca or .com domain is offered to you by a service provider or web design company and you are aware of their service terms and conditions, you can use the benefit.
If the domain is provided by FREE domain providers, we do not recommend to use for your Richmond Hill business website. This kind of domains are widely used in against the law and internet fraud activities and people normally do not trust such websites.
The cost of designing a website is not high. While you can save CAD 14.00 to CAD 20.00 by using such free domains, the business loss you face with will be over the expectation. In other word you are saving your money in a wrong way.
How Can We Help?
As a Website Design company in Richmond Hill Ontario, we can help you to migrate your website from all well-known service providers to an independent stand alone website.
This includes but not limited to Contact forms redesign, information pages redesign, catalog pages or product information redesign and finally gallery redesign.
This is strongly recommend to personal, retail and industrial applications planning to step forward to professional search engine optimization and lead generation techniques.
Do You Need A Website?
