The advantage of selecting the right domain name for your Personal / Business website is much greater than you can imagine.This guideline gives you a broad idea on how to select the right domain name for your website.
1-Pay attention to the country:
Every country has a unique country code called “ccTLD”. For example Canadian domains end with .ca while Australian domains end with .au. If your website will serve a specific country, the best practice is to use country specific domains.
2- Do not ignore [.Com] domains:
Generally, people make a mistake when sharing your website domain or calling it on their browser. For example they might type .com instead of .ca in the browser address bar.
This simple mistake can cost you a lot as it will have a direct effect on your lead generation or online sales. Your potential clients may be directed to another website which has nothing to do with your business. To avoid such incidents, we suggest purchasing two types of domains for your website. A localized one like “YourWebsite.Ca” and a general one like “YourWebsite.Com”.
Don’t worry about extra payment for Website Hosting, add-on domains facility is supported on almost every hosting service.
3- Do not make it too long:
A long domain name is hard to memorize, hard to write down or repeat on the phone,
hard to place on business card or any other advertising material and most importantly
hard to remember.
4- Try to use related words:
Search engines give better rankings to domain names which are made of wordings related
to the nature of the business. If you want a better search engine ranking, use words
related to your business for your desired website domain name.
5- Pay attention to the purpose of the website:
Before purchasing a domain, think about the purpose of the website going to be designed
for this domain. Are you going to use it for an exhibition for a short period and
time has great value and cost for you? In this case, the domain name must be as
shortest as possible to prevent any typing mistakes. Are you going to use it for
a special product? In this case, the domain name must be matching to your product
or brand name.
6- Check any possible similarity:
If you are interested in a domain name because you find it attractive, then someone
else may also be interested in the same style or wording. To prevent future problems,
simply search on internet to see if you can find any website domain similar to your
chosen domain name.
The first step in a website design project is selecting the right domain name. It
is possible to change or redirect a domain to another one, but it may cause you
several problems such as updating your advertisement material (business cards, flyers
and brochures). The greatest issue is that you need to perform extra work to fix
your search engine indexing problems. To perform any of the above changes it will
cost you extra time and money.
The key criteria to consider when selecting the right domain name are:
- It should be something easy to recall or remember
- It should have great effect
on search engine rankings and listings.