A professionally designed Realtor Website can become a great advertisement tool if it includes our suggested best practices! When it comes to Toronto real estate market, high rate of lead generation and affordable advertisement techniques are key to success.
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1- Is Your Realtor Website Fast enough while loading?
People hate slow streaming while browsing with their cellphone or mobile devices. If you already have a website, browse it on both desktop and mobile devices to test its loading speed. If you are in the process of selecting the web design company, make sure they understand that loading speed is a crucial requirement for your website.
You can improve the performance of a website after its design and implementation, but best practice would be to do it right from the beginning. Correct template selection, using optimized pictures, good CMS and hosting selection before the design procedure provides the most successful result!
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2- Do Not use a super high quality personal picture on your Realtor Website:
The general thought of a professional photo is a full screen personal picture with formal dress, a huge smile and crossed arms taken in a luxury office. However, from visitors’ point of view this image is boring.
Visitors want to decide if they like to work with you or not. Reduce your picture size and mix it with informative data to encourage people to call. Your brokerage rewards, rankings and awards on the top section of the website can make a great difference.
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3- Do you provide free consultation?
How visitors must know if you have not mentioned it clearly? A registration form for free consultation is really helpful.
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4- Do you accept clients from GTA or Toronto only?
Some Realtors do not work out of Toronto core, if you accept clients from York Region such as Markham, Richmond Hill or any other areas, mention it clearly and mention it at the top of your Realtor Website. Otherwise, visitors may assume that you do not accept clients outside Toronto core.
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5- Mention your offers and promotions:
If you provide gift cards, free moving or any other bonus for your clients, mention it clearly on your website. This encourages people to contact you or at least save your contact information for future or refer you to others.
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6- Use database driven contact forms:
Your incoming messages and requests must be automatically saved in a database. This is extremely helpful for your future marketing plans.
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7- Why people should select you as their Realtor?
There should be a logical reason for a new person to select you as his/her Realtor. An appropriate “Why Working with Me” section on your Realtor Website works magically.
Conclusion:
Toronto real estate market is highly competitive. As a real estate sales representative
or broker, you can use a website to generate day to day leads for your real estate
business.
While design and visual items are important factors of every business website, there are some soft and easy to obtain considerations that can reduce the lead burning rate (and website bounce rate) after designing a real estate website. Factors such as service area clarification, promotions, saving messages in a database and optimized website load speed can encourage more visitors to visit, stay on the website and signup or register for service inquiry.
